Women's Day in Bergen and the 8.Mars–intiativet asked for help to develop visuals for this year's Women's Day in the form of a visual identity, campaign, marketing and communication. This is an unpaid, voluntary project independent of other actors. Part of the work for Women's Day in Bergen is also to develop what is necessary for Kvinnefestivalen (the Women's Festival), an initiative from the same actor. As the event was held during the pandemic, the identity was designed with digital platforms in mind, especially for being visually present on social media such as Facebook, Instagram and Snapchat.

Typeface designed by the talented, Italian designer Giulia Boggio. 

Women's Day in Bergen is relatively well established and visited, but still has plenty of room to grow larger and stronger. The goal of the work for Women's Day in Bergen 2021 is twofolded:

To create an identity that has a basis for lasting longer than a year. If not everything is brought forward, perhaps part of the work will continue in the future in the form of, for example, colors, photography and typography.

To create material that is inclusive for a breadth of people rather than those who "already" are fighting the women's struggle. We want everyone in Bergen to feel ownership of this day, and make them remember that it is important. They are fighting for the rights of themselves, their mother, daughter, girlfriend, friend or sister. We want to help engage, inform and motivate.