Diversity Icebreaker® was looking to update its logo to better reflect its core values and establish a visual identity for its new sister product, TeamReflect, which was set to launch in the fall. The objective was to create a modern, playful, and professional logo featuring a vibrant color palette of Red, Blue, and Green, along with a complementary font. These colors were crucial for differentiating personality types and fostering an environment for conversation, laughter, and growth, with a clear connection to the questionnaire. Both logos were designed to maintain a cohesive visual link, emphasizing their complementary nature.

Diversity Icebreaker is a tool designed to promote understanding, collaboration, and communication within groups, with a special focus on valuing diversity. The values of Diversity Icebreaker are centered around inclusion, openness, and respect for differences.